About GEOFF

Yeos that's heow I speoll Geoff.

Partner, Group Creative Director at Rethink.

Rethink (April 2018 - Present)

2025

2025 - Strategy Report Card | #1 Copywriter in Canada
2025 Cannes | GOLD - Media, Consumer Goods (Heinz Can't Unsee It)
2025 Cannes | SILVER - Brand Partnerships, Sponsorships & Collaborations (Heinz Can't Unsee It)
2025 Cannes | BRONZE - Creative Effectiveness, Real-Time Response (Heinz Ketchup & Seemingly Ranch)
2025 Cannes | BRONZE - Entertainment for Sport, Challenger Brand (Coors Light Coors Light)
2025 One Show | SILVER - Direct Marketing, Integrated / Omnichannel Campaign (Coors Light Coors Light)
2025 One Show | SILVER - Branded Entertainment, Brand Partnerships (Heinz Can't Unsee It)
2025 One Show | BRONZE - Integrated / Omnichannel, Brand Partnerships (Heinz Can't Unsee It)
2025 One Show | BRONZE - Public Relations, Brand Partnerships (Heinz Can't Unsee It)
2025 One Show | BRONZE - Social Media, Brand Partnerships (Heinz Can't Unsee It)
2025 ADC | GOLD - Integrated, Traditional (Heinz Can’t Unsee It)
2025 ADC | SILVER - Film, Movie Trailer (Heinz Can’t Unsee It)
2025 ADC | BRONZE - Innovation, Promotional Materials (Coors Light Coors Light)
2025 ADC | BRONZE - Integrated, Traditional (Coors Light Coors Light)
2025 ADC | BRONZE - OOH, Single (Smack for Heinz)
2025 Clios | SILVER - Branded Entertainment & Content, Partnerships/Co-Creation (Heinz Can't Unsee It)
2025 Clios | SILVER - Integrated (Heinz Can't Unsee It)
2025 Clios | SILVER - Media, Entertainment (Heinz Can't Unsee It)
2025 Clios | SILVER - Partnerships & Collaborations (Heinz Can't Unsee It)
2025 Clios | SILVER - Direct, Out of Home (Coors Light Coors Light)
2025 Clios | SILVER - Experience/Activation, Guerrilla (Coors Light Coors Light)
2025 Clios | SILVER - Media, Target Audience (Coors Light Coors Light)
2025 Clios | SILVER - Media, Target Audience (Coors Light Coors Light)
2025 Clios | BRONZE - Public Relations, Real-Time Response (Coors Light Coors Light)
2025 Clios | BRONZE - Social Media, Real-Time Response (Coors Light Coors Light)
2025 Clios | BRONZE - Direct, Experience/Activation (Smack For Heinz)
2025 Clios | BRONZE - Media, Film (Heinz Can't Unsee It)
2025 Clios | BRONZE - Public Relations, Use of Talent & Influencers (Heinz Can't Unsee It)
2025 Clios | BRONZE - Social Media, Social Video (Heinz Can't Unsee It)
2025 D&AD | GRAPHITE PENCIL - Media, Integrated (Heinz Can’t Unsee It)
2025 D&AD | WOOD PENCIL - Integrated, Collaborative Brands (Heinz Can’t Unsee It)
2025 D&AD | WOOD PENCIL - Entertainment, Integrated (Heinz Can’t Unsee It)
2025 Andy Awards | GOLD - Idea (Heinz Can’t Unsee It)
2025 Effies | GOLD - Current Events (Heinz Ketchup & Seemingly Ranch)
2025 Effies | SILVER - Brand Integration & Entertainment Partnerships (Heinz Can't Unsee It)
2025 Effies | BRONZE - Food (Heinz Can't Unsee It)
2025 LIA Awards | GOLD - Creative Media: Use of Branded Entertainment & Content (Heinz Can't Unsee It)
2025 LIA Awards | SILVER - Ambient & Activation: Foods (Heinz Can't Unsee It)
2025 LIA Awards | SILVER - Creativity in PR: Food and Beverage (Heinz Can't Unsee It)
2025 LIA Awards | BRONZE - Branded Content: Use of Social Media (Heinz Can't Unsee It)
2025 LIA Awards | BRONZE - Creativity in PR: Best Use of Sponsorship (Heinz Can't Unsee It)
2025 WARC | BRONZE - Partnerships & Sponsorships (Heinz Can't Unsee It)
2025 WARC | BRONZE - Cultural Impact (Heinz Ketchup & Seemingly Ranch)

2024

2024 - AdAge | Creative Team of the Year
2024 - Strategy Report Card | #4 Creative Director in Canada
2024 - Cannes | GRAND PRIX - Creative Effectiveness, Sustained Success (It Has To Be Heinz)
2024 - Cannes | GOLD - Social & Influencer, Consumer Goods (Heinz Ketchup & Seemingly Ranch)
2024 - Cannes | GOLD - Direct, Launch/Relaunch (Heinz Ketchup & Seemingly Ranch)
2024 - Cannes | SILVER - Brand Experience & Activation, Launch/Relaunch (Heinz Ketchup & Seemingly Ranch)
2024 - Cannes | SILVER - Brand Experience & Activation, Single-Market Campaign (Smack For Heinz)
2024 - Cannes | BRONZE - Creative Business Transformation, Product (Heinz Ketchup & Seemingly Ranch)
2024 - Cannes | BRONZE - Creative Commerce, Consumer Goods (Heinz Ketchup & Seemingly Ranch)
2024 - Cannes | BRONZE - Direct, Consumer Goods (Heinz Ketchup & Seemingly Ranch)
2024 - Cannes | BRONZE - PR, Real-Time Response (Heinz Ketchup & Seemingly Ranch)
2024 - Cannes | BRONZE - PR, Launch/Relaunch (Heinz Ketchup & Seemingly Ranch)
2024 - Cannes | BRONZE - Creative Strategy, Long Term Strategy (It Has To Be Heinz)
2024 - Cannes | BRONZE - Outdoor, Displays (Smack For Heinz)
2024 - D&AD | GRAPHITE PENCIL - Commerce, Cultural Experience (Heinz Ketchup & Seemingly Ranch)
2024 - D&AD | WOOD PENCIL - Media, Use of Talent & Influencer (Heinz Ketchup & Seemingly Ranch)
2024 - ONE SHOW | GOLD PENCIL - Experiential & Immersive, Physical Products (Heinz Ketchup & Seemingly Ranch)
2024 - ONE SHOW | SILVER PENCIL - Direct Marketing, Product Packaging (Heinz Ketchup & Seemingly Ranch)

2023

2023 - AdAge | 40 Under 40 Honouree
2023 - Strategy Report Card | #1 Copywriter in Canada
2023 - Strategy Report Card | #13 Creative Director in Canada
2023 - The One Club | Young Guns Finalist
2023 - The Drum World Creative Rankings | #15 Copywriter in the World
2023 - Miami Ad School Toronto | Instructor
2023 Andy Awards | GOLD - Idea (Heinz A.I. Ketchup)
2023 Webbys | Winner - Metaverse, Immersive & Virtual - Food & Drink (Heinz A.I. Ketchup)
2023 Clios | GOLD - Branded Entertainment & Content, Partnerships/Co-Creation (Heinz A.I. Ketchup)
2023 Clios | SILVER - Digital/Mobile, Artificial Intelligence (Heinz A.I. Ketchup)
2023 Clios | SILVER - Integrated, Product/Service (Heinz Vintage Drip)
2023 Clios | SILVER - Partnerships & Collaborations, Product/Service (Heinz Vintage Drip)
2023 Clios | SILVER - Print, Product/Service (Heinz Draw Ketchup)
2023 Clios | SILVER - Public Relations, Self Promotion (Heinz Vintage Drip)
2023 Clios | BRONZE - Branded Entertainment & Content, New Realities (Heinz A.I. Ketchup)
2023 Clios | BRONZE - Branded Entertainment & Content, Partnerships/Co-Creation (Heinz Vintage Drip)
2023 Clios | BRONZE - Integrated, Product/Service (Heinz A.I. Ketchup)
2023 Clios | SHORTLIST - Design, Sustainability (Heinz Vintage Drip)
2023 Clios | SHORTLIST - Direct, Print (Heinz Vintage Drip)
2023 Clios | SHORTLIST - Fashion & Beauty, Use of Fashion & Beauty (Heinz Vintage Drip)
2023 Clios | SHORTLIST - Partnerships & Collaborations, Product/Service (Heinz x McCain Love Collab)
2021 D&AD | WOOD PENCIL - Press & Outdoor, Press Campaigns (Heinz Draw Ketchup)
2021 D&AD | GRAPHITE PENCIL - Press & Outdoor, Poster Campaigns (Heinz AI Ketchup)
2023 AdAge Creativity Awards | Campaign of the Year - Social (Heinz Hot Dog Pact)
2023 One Show | GOLD PENCIL - Print & Promotional, Newspaper Series (Heinz Draw Ketchup)
2023 One Show | BRONZE PENCIL - Out Of Home, Experiential & Installations / Brand Installations (IKEA Window Shopping)
2023 One Show | BRONZE PENCIL - Branded Entertainment, Brand Partnerships (Heinz Vintage Drip)
2023 One Show / ADC Awards | SILVER CUBE - Advertising, Promotional Materials / Dimensional (Heinz Vintage Drip)
2023 One Show / ADC Awards | SILVER CUBE - Artificial Intelligence, AI / IDEA (Heinz A.I. Ketchup)
2023 One Show / ADC Awards | BRONZE CUBE - Interactive, Craft in Online / Mobile Apps / Use of Technology (Heinz A.I. Ketchup)
2023 One Show / ADC Awards | BRONZE CUBE - Advertising, Press / Newspaper - Series (Heinz Draw Ketchup)
2023 One Show / ADC Awards | BRONZE CUBE - Brand / Communication Design, Promotional / Apparel - Series (Heinz Vintage Drip)

2022

2022 - Strategy Report Card | #1 Copywriter in Canada
2022 Cannes | GOLD - Print & Publishing, Social Behaviour (Heinz Draw Ketchup)
2022 Cannes | GOLD - Creative Strategy, Food & Drink (Heinz Draw Ketchup)
2022 Cannes | SILVER - Brand Experience & Activation, Social Behaviour (Heinz Hot Dog Pact)
2022 Cannes | SILVER - PR, Food & Drink (Heinz Hot Dog Pact)
2022 Cannes | BRONZE - Social & Influencer, Multi-platform Social Campaign (Heinz Hot Dog Pact)
2022 Cannes | BRONZE - Media, Food & Drink (Heinz Draw Ketchup)
2022 Cannes | BRONZE - Film, Food & Drink (Heinz Draw Ketchup)
2022 Cannes | SHORTLIST - Titanium (Heinz Draw Ketchup)
2022 Andy Awards | GRAND PRIX - Best of Show (Heinz Draw Ketchup)
2022 Andy Awards | GOLD - Idea (Heinz Draw Ketchup)
2022 Andy Awards | GOLD - Idea (Heinz Hotdog Pact)
2022 One Show | BRONZE PENCIL - Social Media, Active Engagement / Call to Action (Heinz Hotdog Pact)
2022 Clios | SILVER - Experience/Activation, Guerilla (Heinz Draw Ketchup)
2022 Clios | SILVER - Film, Long-form Video (Heinz Draw Ketchup)
2022 Clios | BRONZE - Integrated Campaign, Product/Service (Heinz Draw Ketchup)
2022 Clios | SHORTLIST - Social Media, Other (Heinz Hotdog Pact)
2022 Clios | SHORTLIST - Billboard, Product/Service (Heinz Draw Ketchup)
2022 Clios | SILVER - Partnerships & Collaborations, Product/Service (Molson Hockey Night In Canada, Multilingual Edition)
2022 LIA Awards | SILVER - Non-Traditional, Zeitgeist (Heinz Hot Dog Pact)
2022 LIA Awards | SILVER - Integration, Foods (Heinz Draw Ketchup)
2022 LIA Awards | SILVER - Ambient & Activation, Foods (Heinz Draw Ketchup)
2022 LIA Awards | SILVER - Print, Use of Illustration Campaign (Heinz Draw Ketchup)
2022 LIA Awards | BRONZE - Print, Consumer Campaign (Heinz Draw Ketchup)
2022 LIA Awards | BRONZE - Billboard, Use of Illustration (Heinz Draw Ketchup)
2022 LIA Awards | FINALIST - Creativity In PR, Food and Beverages (Heinz Draw Ketchup)
2022 Epica | DIGITAL GRAND PRIX - Best of Show (Heinz A.I. Ketchup)
2022 Epica | GOLD - Creative Use of A.I. (Heinz A.I. Ketchup)
2022 Epica | GOLD - Food (Heinz Vintage Drip)
2022 Epica | SILVER - Food (Heinz Draw Ketchup)
2022 Epica | SILVER - Food (Heinz A.I. Ketchup)
2022 Epica | SILVER - Social Networks (Heinz x McCain Love Collab)
2022 Epica | BRONZE - Topical & Real-time Advertising (Heinz Tomatina)
2022 Marketing Awards | BEST OF SHOW - Advertising (Heinz Hotdog Pact)
2022 Communication Arts | Advertising - Consumer Newspaper Ads, Series (Heinz Draw Ketchup)
2022 Communication Arts | Advertising - Non-Traditional Advertising (Heinz Tomatina)
2022 Communication Arts | Advertising - Poster, Series (IKEA Window Shopping)
2022 CMA | BEST OF SHOW (Heinz Hot Dog Pact)
2022 Strategy Awards | GOLD - Game Changer (Heinz Hot Dog Pact)
2022 The Drum Awards | THE CHAIR'S AWARD (Heinz Hot Dog Pact)
2022 The Drum Social Media Awards | Best Integrated Campaign (Heinz Hot Dog Pact)
2022 The Drum Social Media Awards | Best Use of Social Media Advertising (Heinz Hot Dog Pact)
2022 Featured in Hey Whipple, Squeeze This - 6th Edition By Luke Sullivan (Heinz Ketchup)
2022 Strategy AOY | CAMPAIGN OF THE YEAR - (Heinz Hot Dog Pact)
2022 Strategy | GRAND PRIX - Public Service (Fondation Émergence Colours of Pride)

2021

2021 - Strategy Report Card | #7 Copywriter in Canada
2021 Kinsale | SILVER - Ambient/Non-Traditional & PR, Other (Heinz Ketchup Puzzle)
2021 One Show | GOLD PENCIL - Social Media, User-Generated Content (Heinz Draw Ketchup)
2021 One Show | SILVER PENCIL - Design, Promotional – Collateral Items (Heinz Draw Ketchup)
2021 One Show | SILVER PENCIL - Branded Entertainment, User-Generated Content (Heinz Draw Ketchup)
2021 One Show | SILVER PENCIL - Print, Promotional Items – Physical Products (Heinz Ketchup Puzzle)
2021 One Show | SILVER PENCIL - Experiential & Immersive, Physical Products (Heinz Ketchup Puzzle)
2021 One Show | BRONZE PENCIL - Branded Entertainment, Games (Heinz Ketchup Puzzle)
2021 One Show | BRONZE PENCIL - OOH, Billboards & Transit – Series (Heinz Draw Ketchup)
2021 Cannes | SILVER - Brand Experience & Activation, Branded Games (Heinz Ketchup Puzzle)
2021 Cannes | BRONZE - Brand Experience & Activation, Food & Drink (Heinz Ketchup Puzzle)
2021 Cannes | BRONZE - Design, Promotional Item Design (Heinz Ketchup Puzzle)
2021 D&AD | WOOD PENCIL - Packaging Design, Promotional (Heinz Draw Ketchup)
2021 D&AD | WOOD PENCIL - Direct, Printed Materials (Heinz Ketchup Puzzle)
2021 D&AD | WOOD PENCIL - Direct, Product & Service (Heinz Ketchup Puzzle)
2021 D&AD | WOOD PENCIL - Media, Events & Stunts (Heinz Ketchup Puzzle)
2021 Clios | BRONZE - Public Relations, Real Time Response (Heinz Ketchup Puzzle)
2021 Epica | SILVER - Food (Heinz Draw Ketchup)
2021 Epica | SILVER - Integrated Campaigns (Heinz Draw Ketchup)
2021 ADCC | GOLD - Direct (Heinz Ketchup Puzzle)
2021 ADCC | SILVER - Promo, Single (Heinz Ketchup Puzzle)
2021 ADCC | SILVER - PR, Campaign (Heinz Ketchup Puzzle)
2021 ADCC | SILVER - Design, Creative Effectiveness (Heinz Ketchup Puzzle)
2021 ADCC | BRONZE - Advertising, Creative Effectiveness (Heinz Ketchup Puzzle)
2021 ADCC | BRONZE - Direct (IKEA Gingerbread Home)
2021 AToMic Awards | GOLD - Idea (Heinz Ketchup Puzzle)
2021 AToMic Awards | GOLD - Engagement (Heinz Ketchup Puzzle)
2021 AToMic Awards | GOLD - Experiential Engagement (Heinz Ketchup Puzzle)
2021 AToMic Awards | BRONZE - Social (Heinz Ketchup Puzzle)
2021 Marketing Awards | BEST OF SHOW - Advertising (Heinz Ketchup Puzzle)
2021 Andy Awards | GOLD - Idea (Heinz Ketchup Puzzle)
2021 The Webby’s | HONOUREE - Earned Media (Heinz Ketchup Puzzle)
2021 Strategy Awards | BRONZE - Social, Conversational Strategy (Heinz Ketchup Puzzle)
2021 Communication Arts | BEST OF SHOW - Advertising (Heinz Ketchup Puzzle)
2021 Communication Arts | Advertising - Digital Online Video, Single (Heinz Draw Ketchup)
2021 Communication Arts | Advertising - Non-Traditional Advertising, Single (Heinz Ketchup Puzzle)
2021 Communication Arts | Advertising - Non-Traditional Advertising, Single (IKEA Gingerbread)
2021 Communication Arts | Design, Product Service Brochures (IKEA Gingerbread Home)
2021 The Drum Chip Shop Awards | CHIP - Best Food & Drink (Heinz Draw Ketchup)
2021 The Drum Chip Shop Awards | VINEGAR - Best Food & Drink (Heinz Ketchup Puzzle)
2021 Adobe PRINT Awards | 2ND PLACE - Advertising (Heinz Ketchup Puzzle)
2021 Contagious | Best Campaigns of 2021 (Heinz Draw Ketchup)
2021 AdAge | #1 Best Ads of 2021 (Heinz Draw Ketchup)
2021 AdWeek | #10 Best Ads of 2021 (Heinz Draw Ketchup)
2021 Fast Company | Top 5 Best Ads of 2021 (Heinz Draw Ketchup)
2021 LLB Immortal Awards | COMMENDATION - Outdoor & Experiential (Heinz Draw Ketchup)

2020

2020 Strategy AOY | CAMPAIGN OF THE YEAR - PR (Heinz Ketchup Puzzle)
2020 Epica | GRAND PRIX - Product Design (Heinz Ketchup Puzzle)
2020 Epica | GOLD - Product Design (Heinz Ketchup Puzzle)